by Jo on 12 Sep 2011
The new My London girl boutique drew gasps of admiration from girls (and boys!) big and small within seconds of opening its doors at Westfield last week. Shoppers were bowled over by the stunning store design, beautiful dolls and adorable dresses and fancy dress outfits in sizes teeny-tiny to twelve. We could hardly tear ourselves away - the looks on little girl's faces as they walked in were too sweet for words! A truly delightful girly haven has been born.
by Jo on 07 Sep 2011
We were quite simply bowled over by the incredible 6 page feature on Original BTC and Davey Lighting in October's House & Garden. True champions of British retail, Peter Bowles and son Charlie look just spiffing in front of their Oxford production facility, while the fabulous photography of their Stoke-on-Trent bone china factory and Birmingham metal works and glass blowing facilities show the artistry and dedication that goes into the production of each of their lights. A huge thank you to the House & Garden team - and in particular, writer Hatta Byng - we couldn't have asked for more!
by Jo on 01 Sep 2011
My London Girl's Westfield boutique is not yet open and already it's causing a splash in the national newspapers! This week, coverage in the FT, Evening Standard and Daily Mail generated much excitement on Twitter. Whilst the papers predictably referred to the brand turning girls into 'living dolls', the purpose is actually quite the opposite. Rather than every girl aspiring to look like Barbie, seven dolls with different hair colour and skin tone means that little girls are encouraged to believe in their own beauty and individuality - which we heartily support! We can't wait for the first day of trading and the smiles on little girl's faces when they meet the dolls!
by Jo on 30 Aug 2011
Oh joyful light! The new Hector Bibendum by Terence Conran for Original BTC is a treat for design lovers, if ever we saw one. Designed to celebrate Monsieur Michelin's centenary, the Hector Bibendum features the corpulent character's trademark rings of tyres and Original BTC's signature cotton-braided flex. Previewing at Maison et Objet, we're certain this little bone china number will create a splash.
by Jo on 11 Aug 2011
Here come the girls! The hoarding has just gone up at Westfield and is already attracting much excitement. We're counting down the days til the opening of the UK's first standalone doll boutique, My London Girl. Given the doll's rapturous reception by our team of mini testers, we're certain the new store will quickly become a girly mecca. Please Santa...
by Jo on 04 Aug 2011
We were delighted to see clients Content by Conran, Original BTC and Wild & Wolf in the Evening Standard Homes & Property's homage to The Hour-inspired mid-century style.
As they say, fashion fades but style is eternal, and mid-century style certainly proves that point.
A big thank you the Standard's Katie Law for the great coverage!
by Jo on 25 Jul 2011
An incredible photo from the Steiff archives of Richard Steiff, nephew of founder Margarete, admiring his creation - the world's first teddy bear. Created in 1902, PB55 soon adopted the far cuddlier name of Teddy. This image was unearthed in preparation for the forthcoming Steiff documentary, airing on Wednesday 27th July at 11am on BBC Radio 4. Called 'The Shipwrecked Bears', Gyles Brandreth will be recounting the history of the world's most famous soft toy manufacturer and exploring the legend of the 3,000 bears that went missing on their way to New York in 1904. Records show that a New York toy company ordered 3,000 bears at the Leipzig toy fair to be delivered in time for Christmas. The bears were manufactured and packaged up for shipment, but there is no record of them reaching their destination. Now, if we could just find one, that would be our retirement sorted...
by Jo on 21 Jul 2011
In the excitement of preparing for our Christmas press show, we've not yet given a big shout out to new client Wild & Wolf. An insider secret - not for long! - manufacturer Wild & Wolf is responsible for gift ranges including Penguin Travel, Ladybird Books and activity tins, Scrabble, Rob Ryan, Celia Birtwell, V&A tools....the list goes on. We got first glimpse of the new A/W ranges before they shot off to New York trade fairs and were thrilled - that's our shopping done for Christmas! Abbey Road is a particular favourite - tins of pencils, notepads, laptop and gadget cases and more, emblazoned with vintage recording studio photography.
Here's a selection of Wild & Wolf wrapping paper perking up a corner since the show. What could there be cooler to cover your Christmas books in than old Penguin or Beano covers?
by Jo on 18 Jul 2011
Meet Zoe, Pippa, Lulu and Grace, soon appearing at My London Girl, the UK’s first standalone doll boutique opening in Westfield in the late summer. A unique mix and match concept, dolls are available in seven different skin tones, so girls can choose a doll that looks most like them. As well as the dolls themselves, the new store will be selling a range of doll’s outfits, from fairy, ballet and ice skating costumes complete with tiny ice skates to velvet party dresses, plus jeans, pinafores and trainers for more casual days. If that’s not cute enough, My London Girl will also be selling identical outfits for girls aged 3-12, thanks to exclusive collaborations with children’s clothing designers including David Charles, so little girls can dress like their dolls. Why didn’t this exist when WE were small? Mummy, it’s not fair!
29 Jun 2011
10, 9, 8, 7, 6....we're counting down to our new website launch. All will be revealed at midnight tonight, including a brand spanking new and ever so clever media library, complete with all our A/W and Christmas photography and press releases.
The new website coincides with our annual press show, where we'll be launching two exciting new brands and showcasing the latest and greatest from all our lovely clients...we can't wait to see you!